It’s not about the bra…….that has been our mantra since we launched Bra Couture® KC fourteen years ago in partnership with The University of Kansas Cancer Center to support uninsured/underinsured cancer patients.

So often we hear responses about how individuals just don’t understand “the bra thing” so we want to take a moment to explain: It’s not about the bra…. it’s about the bravado of a cancer survivor to walk a 120-foot runway and the survival journey that it represents. From shaken to surety; from fearful to fierce; from unsure to unflappable…. today we are proud to say we are moving beyond the bra…. providing care for both men and women and those patients challenged with any kind of cancer.

Around 7-8 months before the event, we have the honor of working with cancer survivors as we begin to plan and prepare them for their walk on the runway. And after every event what we hear from these survivors is that they felt beautiful/strong again, they felt empowered again and this runway walk gave them a way to have a joyful experience with all of their loved ones after a long and arduous, and frightening experience of surviving cancer. Most importantly their friends and family (co-survivors) are there to celebrate with them.

This is “the bra thing” and even those of us who designed this event are energized by the healing power of the art on the runway and the models who wear this art. This healing power continues as we then take funds raised from this event into communities and service agencies that help individuals who face limited to no choices for their cancer care…. the power of your donations, your money, goes to change the outcome of a cancer journey for someone without insurance or enough insurance to cover their critical care items such as transportation for care, medication, lifesaving lymphedema garments and many other items including food.